Packa Shack sets up plans for worldwide coverage

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Entrepreneur Allie Cherry set up Packa Shack in 2010 while continuing to work full time. Since then, Allie has gradually built up the business, gathered major interest from consumers and has plans to take her company worldwide.

Packa Shack creates easy to assemble and pack away awnings that fit onto the back of vehicles. The awnings were originally designed for outdoor activities to provide shelter and privacy for the likes of surfers who need to get changed after a day on the waves. From use by mountain rescue teams and acting as workstation for the producer of Coronation Street when filming on location; its uses have now been adopted for various other purposes which give the business huge potential to scale.

To help with the development of Packa Shack and reaching these new consumers, Allie applied for Scotland Can Do SCALE 2016. About to embark upon the SCALE online course, which has been developed by Bill Aulet of MIT, with a view to potentially securing a place on the summer school, Allie has big ambitions to grow the business with the programme’s help and also hopes it will allow her to network with fellow businesspeople.

Allie is currently in talks with investors and hopes a financial boost will enable her to grow her team to four, increase manufacture and give a marketing and sales push. Having already received enquiries from the Netherlands and Australia, there is opportunity for sales outside of the UK and Allie aims to manufacture internationally, as well as in the UK, to allow Packa Shack to cater to all markets.

Commenting on SCALE and plans for her business, Allie Cherry said: “Post investment, Packa Shack estimates a turnover of £912,000 by year three and £7.3 million by year five – and these are conservative estimates. Projections are based on Packa Shack getting the right investors and mentors, who can share their knowledge on taking a business from Scotland to the world.

“Feedback on Packa Shack has been great and we’ve recently been nominated for two Scottish Business Innovation Awards so it’s exciting to think about how far the business could go given the right support.

“With potential use as mobile offices and workshops, use by astronomers, people working in TV and film and by aid agencies in emergency situations to provide a cleaner medical environment, the opportunities for Packa Shack are huge!”

You can join the Scotland Can Do SCALE online training course here. The online course must be completed by 31st May 2016 to be eligible for a place on the Scotland Can Do SCALE summer school.

1 Comment
  1. Really interested in this but is it only for people in sotland or people with haggis in their blood! I’m a Scottish writer under the name Philip Craik. I’m shortlisted finalist at the IFB 2016 event in Liverpool pitching my Export Plan on 30th June. Have global ambitions with Popagami.

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